Easy to understand

The hardest part of developing complicated software is explaining how it functions in a way that the majority of potential users can understand clearly.

The next stage is to help them comprehend how using your product will make their lives easier or better.

Since they invented, built, or created the solution, it frequently appears simple to developers since it is, by default, simple and elegant, which is, of course, incorrect in almost all instances. Because of this, the majority of product websites highlight features, tech stack, and other things but not how to solve customers' problems. It's lot easier to talk about it than to try to comprehend the needs of your customers.

The simplest method to avoid it is to always recall and begin thinking from the basic statement: people do not want to use your product; they want to make their lives easier/better/simpler. And then begin writing your product's advantages precisely from this perspective.