Share real impact, not progress

Build in public becomes a very popular trend nowadays. Many developers teams use it as a marketing channel to acquire an audience for their project.

A golden rule says – no one want to use your software. People want to make their life easier, e.g. earn more, spend less money/time/energy to get things done.

So, sharing in public the unique way you solve the issue the product was created for usually don't actually catch a potential client attention because most people don't care how software works.

The better way is share in public the genuine impact your code create. For instance, if feature you've just released allow people to spend less time in front of monitor because of point one, two, three and so on – carefully describe why, unless sharing how long it take to make it or how many lines of code you wrote.

It work like a magic.